Your work will be in the spotlight. People will have the chance to buy it — Wow, you could even make a few sales!
Now all you need is a display worthy of your art. But how do you pull together a look that will showcase your products best? Where do you even start?
We have a formula that builds winning displays. We don’t have a fancy name, but it does cover the four components of your first successful display. Use this formula to help you cover your bases, create a customer friendly browsing area, and have a gorgeous display!
These surfaces can be simple folding tables with tablecloths, portable countertops, or anything with a surface that will hold your product. I have seen small bookcases, baker’s racks, and even small dressers used in great displays.
The point is that the surfaces must be able to withstand being set up and taken down repeatedly.
When you’re thinking about what surfaces to use, consider how your product will be used by the customer.
Think about what would be the “natural habitat” of your product. These make great settings that help the customer to picture the product in their home.
You also want to think about how the materials of the surface and any coverings will coordinate with your products.
Depending on your product, what will hold and showcase your art?
Do you need small containers like dishes, boxes, baskets or trays to hold small items? Do you need jewelry displays for bracelets or necklaces?
You may be able to skip this step if your art is all larger pieces. Items like sculpture, pottery, and ceramics might be best just on a clean surface.
That should be reflected in the materials, shape, and color of the container.
Make pens? Consider lining them up in specialized display cases, or on a parchment lined tray with stationery.
Keep the style of the container in the same style as the art. And use containers that a customer might use to hold a collection of similar items.
This elevation step is about displaying your products at different heights. This adds visual interest and encourages the customer to move their eyes from product to product seamlessly.
For example, a necklace on a felted bust is slightly elevated. But set that bust on a shelf or cake stand, and you increase the impact and allow another bust to sit in front of it without blocking the view.
Repurpose things in new and exciting ways to create drama. You’ll capture the customer’s attention.
If this is an indoor event, or you’ll only be participating in indoor events, you may skip this step. But if you’ll be attending outdoor events at any time of the year, you’ll want a tent of some sort.
They prefer to be out in the open, they may even need the sun on their products to get the best effect.
But usually, it’s best to have some cover.
If you’re looking for your first (or fourth) tent, check out my Buyer’s Guide to Choosing the Best Vendor, Craft Fair Tent.
I cover everything you need to know about picking the right tent for you, your product, and your budget.
Whether or not you go the tent route, the other three layers are critical.
Consider your display to be an extension of your image as an artist. Every piece should make your art look its best.
You want a display that is interesting and cohesive. And you want it to encourage your customers to linger and look at everything.
All of these layers and choices work together to hopefully lead to better sales and a fun customer experience.
Now that you know how to build your display, you should read our next article on how to build your Murphy Kit!
Hi! I'm Sandy, your Head Gypsie here at Art Market Gypsy. I've been working the markets since 2003 when a friend asked me to show some jewelry I'd made at an event she was coordinating. I cobbled together what I could with the limited answers I could find to my questions, and I've been roaming art and craft events ever since. I've expanded my line to include wire and bead sculpture. I'm exploring French beading, and I've recently discovered the joy of clay! But no matter the medium, writing about those questions unique to art market vagabonds is always on my mind!
“Craft shows, art festivals, and bazaars” — what’s the difference?
Our best craft show tent care tips! [Extend the life of your tent & lower its lifetime cost]
Buyer’s Guide – Choosing the Best Vendor, Craft Fair Tent [save yourself some headaches later!]
How to build your Murphy Kit [And why you should never leave home without it!]